Transforming creative ideas into successful products
If you can dream it, you can do it.
(Walt Disney)
Technological and business guidance in developing physical products
Kendu assists entrepreneurs with novel ideas for innovative products in advancing and directing all aspects of the development process: from market research and POC (Proof of Concept), through design and prototype production, to creating a work plan, formulating a business plan and raising capital.
We provide hands-on, personal consultation and assistance alongside an ad-hoc connection to a network of strategic partners comprised of investors, legal advisers, patent experts, designers, engineers, and manufacturers, both in Israel and abroad.
Who We Are?
Kendu is led by Adi Shfaram and Ossi Hillel who have been cooperating for many years in developing physical products encompassing design, technological and business aspects.


Our Solutions
Everything your venture needs to break through
We provide various solutions required along the way to realizing your idea and transforming it into a shelf product. Following a preliminary review of your idea, we will plan the optimal work process for the venture together, considering your development phase and the unique market demand.

- Accompanying the business plan
- Assistance in creating investor presentations
- Participation in the Advisory Board of the Company

- Guidance and consultation vis-à-vis regulation
- Selection of experts: designers, manufacturers, and investors suitable for assisting and raising capital
- Strategic planning in preparation for defining the business model

- Product specification
- Engineering design
- Building a prototype
- Field trials

- Conducting a Proof of Concept review in the relevant market
- Creating preliminary pricing of the final product
- Building a work plan and a budget
- Performing a Proof of Concept for the patent, assistance in patent reviews and filing the patent request
Who do we work with?
We accompany ventures in different development phases: entrepreneurs with preliminary ideas companies seeking to upgrade existing products, start-ups requiring professional consultation regarding their product, and companies that are developing a new product that is not part of their core activity.
The Team
We are not looking for customers. We are looking for partners.
20
Years of Experience
We believe the key to the success of ventures lies in a true partnership and in an open and fruitful dialogue between all the players involved in the process. Therefore, we do not see ourselves as suppliers or service providers, but as your partners to a joint journey.

Adi Shfaram
Adi is a co-founder of Aran Research & Development Ltd., a leading Israeli product development company. Adi was responsible for the development of numerous products in Aran, from concept, through design and prototype building, to final product. Adi assists and consults entrepreneurs and leading companies in developing and designing new products, and invests in some of the projects. Furthermore, he is an entrepreneur and a partner in various real estate projects and restaurants. Adi is an artist and has a degree from the Industrial Design Department at Bezalel Academy of Arts and Design Jerusalem.

Ossi Hillel–Fain
Ossi is a co-founder of Newton, a company that developed an innovative propulsion system for motors. As a Managing Partner, she was responsible for the business development of the firm including building the business plan and raising capital. Along the years, Ossi has been serving as a Director in various public corporations, engaged mainly in technology, security, and investments, including
Aran, ETView, PriorTech, ICB and XTL Bio.
Furthermore, Ossi served as a director in Leumi Start, the venture capital arm of Bank Leumi.
Ossi graduated from the Kellogg-Recanati Executive MBA Program at Tel Aviv University.
Projects
Investing in each project as though it were the only one

Revolutionary Breast Pump
Annabella is the only breast pump in the world with a patented mechanism that replicates the tongue and other inner parts of the baby’s mouth. By simulating baby’s suckling motion, the pump triggers mothers’ natural reflex, allowing more milk to be extracted in less time. Annabella is small, quiet, portable and rechargeable. Kendu joined this venture when the start-up needed to recalculate its route following crowdfunding and development of the prototype. We accompany Annabella daily and assist in product development, finding leading engineers for further development, fundraising from investors (including a manufacturer that joined the venture as a strategic investor), formulating the investment structure and patent registration. Furthermore, we actively participate in the Advisory Board of the Company.

Mechanical SVF Isolation System
To date, the gold standard procedure for Stromal Vascular Fraction (SVF) extraction from fat involves the use of enzymes, which poses a significant regulatory burden, takes considerable time and is costly. This novel technology enables rapid and efficient isolation of SVF cells for immediate clinical treatment of various clinical indications. The system, which comprises a unique and compact container and electric engine, ensures a sterile environment regardless of the hygienic conditions of the room. We assist this venture in the engineering development of the product.

SOLO – A Motor for Wheelchairs
Heating Parquet

Hydroponic Irrigation System

Robots for the Elderly
Initiating and consulting in developing robots to assist the elderly and individuals with disabilities. This venture is in cooperation with a company that imports electronic equipment from China.
Collaborations
Connecting to the leading experts and investors in the market
Kendu has created a vast, dynamic and evolving network of cooperation with leading experts in various areas that join our projects ad-hoc, as per the requires assistance: strategic investors, angels, lawyers, designers, engineers, manufacturers in Israel and abroad, and more.

Reinhold Cohn Group is the largest intellectual property firm in Israel offering premiere intellectual property expertise in filing, prosecution, renewals, protection, oppositions, opinions, due diligence, enforcement, litigation, licensing, commercialization and evaluation, portfolio management and strategic counseling in all areas of intellectual property such as patents, trademarks, designs, copyrights, plant breeders' rights, trade secrets, and more.
An expert in the area of medical regulation and clinical trials.
Nati zait is a research institute for consumer behavior and brand strategy. Among its customers are Tnuva, Castro, Tornado, Tambour, Outbrain and more.
A copywriter with many years of experience in writing marketing content, names, slogans, marketing videos, instructional videos, and TV promos.
Contact Us
- Adi Shfaram: 054-6645721
- adielshfaram@gmail.com
- Ossi Hillel: 054-7383874
- ossi_tcb@netvision.net.il
- 75 Wingate Street, Herzliya Petuach, Israel