Giving your venture the best starting point
Combining technological knowledge, business vision and a passion for innovation
Connecting you to relevant investors and experts

Transforming creative ideas into successful products

If you can dream it, you can do it.

(Walt Disney)

Technological and business guidance in developing physical products

Kendu assists entrepreneurs with novel ideas for innovative products in advancing and directing all aspects of the development process: from market research and POC (Proof of Concept), through design and prototype production, to creating a work plan, formulating a business plan and raising capital.

We provide hands-on, personal consultation and assistance alongside an ad-hoc connection to a network of strategic partners comprised of investors, legal advisers, patent experts, designers, engineers, and manufacturers, both in Israel and abroad.

Who We Are?

Kendu is led by Adi Shfaram and Ossi Hillel who have been cooperating for many years in developing physical products encompassing design, technological and business aspects.

Our Solutions

Everything your venture needs to break through

We provide various solutions required along the way to realizing your idea and transforming it into a shelf product. Following a preliminary review of your idea, we will plan the optimal work process for the venture together, considering your development phase and the unique market demand.

  • Accompanying the business plan
  • Assistance in creating investor presentations
  • Participation in the Advisory Board of the Company
  • Guidance and consultation vis-à-vis regulation
  • Selection of experts: designers, manufacturers, and investors suitable for assisting and raising capital
  • Strategic planning in preparation for defining the business model
  • Product specification
  • Engineering design
  • Building a prototype
  • Field trials
  • Conducting a Proof of Concept review in the relevant market
  • Creating preliminary pricing of the final product
  • Building a work plan and a budget
  • Performing a Proof of Concept for the patent, assistance in patent reviews and filing the patent request

Who do we work with?

We accompany ventures in different development phases: entrepreneurs with preliminary ideas companies seeking to upgrade existing products, start-ups requiring professional consultation regarding their product, and companies that are developing a new product that is not part of their core activity.

The Team

We are not looking for customers. We are looking for partners.

20

Years of Experience

We believe the key to the success of ventures lies in a true partnership and in an open and fruitful dialogue between all the players involved in the process. Therefore, we do not see ourselves as suppliers or service providers, but as your partners to a joint journey.

Adi Shfaram

Adi is a co-founder of Aran Research & Development Ltd., a leading Israeli product development company. Adi was responsible for the development of numerous products in Aran, from concept, through design and prototype building, to final product. Adi assists and consults entrepreneurs and leading companies in developing and designing new products, and invests in some of the projects. Furthermore, he is an entrepreneur and a partner in various real estate projects and restaurants. Adi is an artist and has a degree from the Industrial Design Department at Bezalel Academy of Arts and Design Jerusalem.

Ossi Hillel–Fain

Ossi is a co-founder of Newton, a company that developed an innovative propulsion system for motors. As a Managing Partner, she was responsible for the business development of the firm including building the business plan and raising capital. Along the years, Ossi has been serving as a Director in various public corporations, engaged mainly in technology, security, and investments, including
AranETViewPriorTechICB and XTL Bio.
Furthermore, Ossi served as a director in Leumi Start, the venture capital arm of Bank Leumi.
Ossi graduated from the Kellogg-Recanati Executive MBA Program at Tel Aviv University.

Projects

Investing in each project as though it were the only one

Orbix is a medical start-up in the field of aesthetic surgery. Adi Shfaram co-founded the company with Professor Eyal Gur, Director of the Department of Reconstructive and Aesthetic Surgery at Tel Aviv Sourasky Medical Center (Ichilov). The company develops an internal bra as an implant product used during breast lift or breast reduction surgeries. We led the entry of the venture to an incubator, patent registration, raising seed capital, management of product engineering, the accompaniment of approximately 150 surgeries and assistance in raising additional funds totaling $US 4 million.
Wispa has developed a platform that enables the establishment of Niche Community Marketplaces at a minimal cost. The platform is where buyers and sellers who share the same social networks meet in a way that is safe, simple and fun. The first marketplace built with Wispa was Kicks, a commerce platform for quality snicker shoes. Kendu assisted this start-up in analyzing and understanding the market, building a business plan and fundraising from investors.

Revolutionary Breast Pump

Annabella is the only breast pump in the world with a patented mechanism that replicates the tongue and other inner parts of the baby’s mouth. By simulating baby’s suckling motion, the pump triggers mothers’ natural reflex, allowing more milk to be extracted in less time. Annabella is small, quiet, portable and rechargeable. Kendu joined this venture when the start-up needed to recalculate its route following crowdfunding and development of the prototype. We accompany Annabella daily and assist in product development, finding leading engineers for further development, fundraising from investors (including a manufacturer that joined the venture as a strategic investor), formulating the investment structure and patent registration. Furthermore, we actively participate in the Advisory Board of the Company.

Mechanical SVF Isolation System

To date, the gold standard procedure for Stromal Vascular Fraction (SVF) extraction from fat involves the use of enzymes, which poses a significant regulatory burden, takes considerable time and is costly. This novel technology enables rapid and efficient isolation of SVF cells for immediate clinical treatment of various clinical indications. The system, which comprises a unique and compact container and electric engine, ensures a sterile environment regardless of the hygienic conditions of the room. We assist this venture in the engineering development of the product.

SOLO – A Motor for Wheelchairs

Assisting and consulting in the development of a unique auxiliary motor designed to improve the ease and speed of movement in a wheelchair.

Heating Parquet

Assisting a start-up that developed an innovative home heating solution based on a simple connection between parquet flooring and a heating line that does not require any previous infrastructure.

Hydroponic Irrigation System

Technological and business consulting on developing a hydroponic home irrigation system that is not connected to the water supply.

Robots for the Elderly

Initiating and consulting in developing robots to assist the elderly and individuals with disabilities. This venture is in cooperation with a company that imports electronic equipment from China.

Collaborations

Connecting to the leading experts and investors in the market

Kendu has created a vast, dynamic and evolving network of cooperation with leading experts in various areas that join our projects ad-hoc, as per the requires assistance: strategic investors, angels, lawyers, designers, engineers, manufacturers in Israel and abroad, and more.

Reinhold Cohn Group is the largest intellectual property firm in Israel offering premiere intellectual property expertise in filing, prosecution, renewals, protection, oppositions, opinions, due diligence, enforcement, litigation, licensing, commercialization and evaluation, portfolio management and strategic counseling in all areas of intellectual property such as patents, trademarks, designs, copyrights, plant breeders' rights, trade secrets, and more.

Run by Nurit Amit, Amiteam specializes in securing R&D grants from the Israel Innovation Authority and additional support programs including the European Framework Program – Horizon 2020, Bilateral Programs for Parallel Support and more.

Aran is a leading Israeli product design and development firm with over thirty years of experience. Aran is the exclusive agent of global equipment manufacturers for the plastics industry in Israel.

A leading product design studio led by Professor Alex Padwa, one of the most venerable industrial designers in the world.

Starry Group is an international group that engages in innovative development and manufacture solutions for leading international brands. The company operates eight factories in China with over 5,000 employees and provides comprehensive, world-class development and manufacturing services.

Established in 2006, the China Israel Group is a boutique firm that specializes in technological and business cooperation between China and Israel and in private Chinese investments in Israeli ventures.

Dr. Vardit Segal

An expert in the area of medical regulation and clinical trials.

Neti Zait

Nati zait is a research institute for consumer behavior and brand strategy. Among its customers are Tnuva, Castro, Tornado, Tambour, Outbrain and more.

Rutie Carol

A copywriter with many years of experience in writing marketing content, names, slogans, marketing videos, instructional videos, and TV promos.